Ever since my life relocated to downtown New York in the early 90's, I have been a huge fan of wheatpasting. I loved the immediacy and the fleeting aspect of passing by powerful and provocative images. It was never precious and the images evolved as time passed, and too I evolved, along with the city of New York. For me, the downtown landscape would not be the same without wheatpastings. And now, 6397 and I are so excited and proud to be among them and to share our new ad campaign, shot by Ari Marcopoulos. 6397 is a brand based in and constantly inspired by NYC ̶ thank you New York.
