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Stories


Ari Marcopoulos hits the streets of NYC

Ever since my life relocated to downtown New York in the early 90's, I have been a huge fan of wheatpasting. I loved the immediacy and the fleeting aspect of passing by powerful and provocative images. It was never precious and the images evolved as time passed, and too I...

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Creative Growth - The House That Art Built

This is an important year for Creative Growth Art Center, as 2024 marks their 50th Anniversary. Celebrated at San Francisco’s Museum of Modern Art with a special Gala, the evening included a “Beyond Trend” Runway Show. The event was very special for me and the 6397 team as so many...

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Aoi Yamada

Aoi-san, it is very nice to meet you in this way. Although I don’t know you personally, I’ve heard so much about you from my co-worker Akane. I know you have been very active in the modern dance and acting worlds but I have to confess that I first saw...

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6397 Shot by Ari Marcopoulos

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Adios to 199

` It is with so many beautiful memories that we are closing our door at 199 Mulberry Street in Nolita. It has been a "tiny" home for 6397 for the past 5 years. We have outgrown the space and, after feeling a real need to expand, we have decided to...

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6397 x Playground

` SHOP NOW

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Alyssa Norton

` Alyssa, it's wonderful to be able to work with you again. It's been over 10 years since we saw each other and yet your pieces are timeless and always relevant for me. They have a talismanic quality and I feel protected and "cool" when I wear them. What have...

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Wild Wild Posting

` Wheatpasting, also known as flyposting, is an urban guerrilla-marketing tactic that utilizes pasted posters as a brand signifier. Posters of all sizes are wheatpasted (so called because of the type of glue that was originally used), on construction site barricades, building fronts, alleyways, anywhere with a high flow of...

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March 17th

` On March 17th a small group of us walked up to the roof at 495 Broadway in Soho to shoot 6397's 2nd series of campaign photographs. One of my dreams was continuing - working again with the photographer Ari Marcopoulos. Our model for this shoot was Coco Baudelle, an...

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6397 x Creative Growth

` In January we had the idea to do a “postcard show” at the 6397 store. So, we asked Creative Growth if their artists could make small sized artworks in all the same size – like a large postcard. After a few weeks we received the pieces for our new...

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Holiday Gift Show - 6397 x Creative Growth

` We are so honored and happy to show the beautiful objects and works of art created by the artists of the Creative Growth Art Center. It has been an annual holiday tradition at CGAC’s Oakland Studio that the artists create one-of-a-kind pieces that are shown and sold to their...

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Dreams Come True

` Photographer: Ari Marcopoulos Creative Direction / Art Direction and Graphic Design: Studio 191 NY 10 years ago, when the girls and I and my partner Lars decided to do 6397, I spent time working on a scrap book of images that meant something to me over many years. I...

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6397 visits 45R

` I have always wanted to do a story about 45R - one of my favorite stores in the neighborhood. I have been frequenting 169 Mercer Street since 2000 when they first opened in Soho. During the course of the past 22 years they have cultivated numerous die-hard fans, and...

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Holiday Jewelry from 2 dear friends

` 6397 doesn’t make jewelry and honestly, I’m not much of a jewelry person. I don’t like to decorate spaces or accessorize things, that’s just my own frame-of-mind. But there are 2 jewelry makers whose work I love and they happen to be friends of many years with a shared...

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6397xPlayground

`

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Makie Yahagi

` Makie, a tiny children’s clothing store on Thompson Street in Soho, is one of my favorite places to visit. It is a timeless place filled with beautiful clothes and treasures for the little ones.  It is my “go to” place whenever someone I know has a baby or when their...

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Joyce Eliason

` So Stella-- You ask for my story as you prep me for the shoot. Here goes: I had a sweet childhood in a little town in a high desert valley in Central Utah. I hiked the hills looking for arrowheads with my grandpa and sometimes I tended turkeys for...

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6397 x William Tyler Works on Paper

` We are thrilled to present William Tyler’s Works on Paper, a series of work using ink and colored pencil on paper. This is our 7th exhibit collaborating with the Creative Growth Arts Center studio in Oakland, CA. William Tyler has been an artist at Creative Growth since 1978. When...

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