The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +
The first delivery from Spring has arrived. Enjoy free domestic shipping on orders $200 +

Stories


Adios to 199

` It is with so many beautiful memories that we are closing our door at 199 Mulberry Street in Nolita. It has been a "tiny" home for 6397 for the past 5 years. We have outgrown the space and, after feeling a real need to expand, we have decided to...

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6397 x Playground

` SHOP NOW

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Alyssa Norton

` Alyssa, it's wonderful to be able to work with you again. It's been over 10 years since we saw each other and yet your pieces are timeless and always relevant for me. They have a talismanic quality and I feel protected and "cool" when I wear them. What have...

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Wild Wild Posting

` Wheatpasting, also known as flyposting, is an urban guerrilla-marketing tactic that utilizes pasted posters as a brand signifier. Posters of all sizes are wheatpasted (so called because of the type of glue that was originally used), on construction site barricades, building fronts, alleyways, anywhere with a high flow of...

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March 17th

` On March 17th a small group of us walked up to the roof at 495 Broadway in Soho to shoot 6397's 2nd series of campaign photographs. One of my dreams was continuing - working again with the photographer Ari Marcopoulos. Our model for this shoot was Coco Baudelle, an...

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6397 x Creative Growth

` In January we had the idea to do a “postcard show” at the 6397 store. So, we asked Creative Growth if their artists could make small sized artworks in all the same size – like a large postcard. After a few weeks we received the pieces for our new...

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Holiday Gift Show - 6397 x Creative Growth

` We are so honored and happy to show the beautiful objects and works of art created by the artists of the Creative Growth Art Center. It has been an annual holiday tradition at CGAC’s Oakland Studio that the artists create one-of-a-kind pieces that are shown and sold to their...

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Dreams Come True

` Photographer: Ari Marcopoulos Creative Direction / Art Direction and Graphic Design: Studio 191 NY 10 years ago, when the girls and I and my partner Lars decided to do 6397, I spent time working on a scrap book of images that meant something to me over many years. I...

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6397 visits 45R

` I have always wanted to do a story about 45R - one of my favorite stores in the neighborhood. I have been frequenting 169 Mercer Street since 2000 when they first opened in Soho. During the course of the past 22 years they have cultivated numerous die-hard fans, and...

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Holiday Jewelry from 2 dear friends

` 6397 doesn’t make jewelry and honestly, I’m not much of a jewelry person. I don’t like to decorate spaces or accessorize things, that’s just my own frame-of-mind. But there are 2 jewelry makers whose work I love and they happen to be friends of many years with a shared...

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6397xPlayground

`

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Makie Yahagi

` Makie, a tiny children’s clothing store on Thompson Street in Soho, is one of my favorite places to visit. It is a timeless place filled with beautiful clothes and treasures for the little ones.  It is my “go to” place whenever someone I know has a baby or when their...

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Joyce Eliason

` So Stella-- You ask for my story as you prep me for the shoot. Here goes: I had a sweet childhood in a little town in a high desert valley in Central Utah. I hiked the hills looking for arrowheads with my grandpa and sometimes I tended turkeys for...

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6397 x William Tyler Works on Paper

` We are thrilled to present William Tyler’s Works on Paper, a series of work using ink and colored pencil on paper. This is our 7th exhibit collaborating with the Creative Growth Arts Center studio in Oakland, CA. William Tyler has been an artist at Creative Growth since 1978. When...

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We Love IF !

` IF is my favorite clothing store in New York. It is not just a store, it is an institution with a deep-rooted history in bringing the most innovative designs to New York. So often, boutiques branch out to more than one location, but IF has remained one store with...

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Laura Morgan - Our Friend and Muse

` Q : It’s so good to see you again Laura. It’s been over a year since we hung out and took some pictures together. The cliched phrase “so much happened this past year” is so very true and humbling. A vicious virus changed the world and changed our lives....

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May 9th, 2021

We are inspired by these beautiful, powerful women who over the years allowed us into their personal space and gave us the precious gift of time to capture some great moments. They are our muses and they inspire us as we work towards our dream to make cool clothes for...

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Standing Rock Is Everywhere

“A large part of the modern Indigenous experience is protest” The “Standing Rock Is Everywhere” t-shirt, designed by Emma Robbins, speaks to the collective experience of oppressed, marginalized and underrepresented peoples everywhere. Standing Rock is the name of the Sioux Reservation of North Dakota and its tribe, whose lengthy and...

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