6397

` Wheatpasting, also known as flyposting, is an urban guerrilla-marketing tactic that utilizes pasted posters as a brand signifier. Posters of all sizes are wheatpasted (so called because of the type of glue that was originally used), on construction site barricades, building fronts, alleyways, anywhere with a high flow of pedestrian traffic. It is an underground art form that has...

` On March 17th a small group of us walked up to the roof at 495 Broadway in Soho to shoot 6397's 2nd series of campaign photographs. One of my dreams was continuing - working again with the photographer Ari Marcopoulos. Our model for this shoot was Coco Baudelle, an actress and filmmaker. Coco is petite, barely 5' 3”, yet...